The benefit of a super crowded industry is that there would be a whole lot of people that are only 2° different from each other.
A whole bunch of people operating at 60°
Human beings are inherently lazy creatures. When your prospect looks at alllll of these options that are only 2° different from each other, they will morph into one face. One face.
They’ll pick anyone out of that bag cause it won’t matter. They’re all saying the same thing right?
Guess what happens when they see someone at 135°?
That person looks so different. They can’t be with the crew at 60°.
I want to know more about this specific option, because it’s so different.
When something looks out of the ordinary, curiosity has struck and your prospect will HAVEEEE to find out more about you purely to soothe instinct!
That is good for you.
The more time they spend getting to know you and your business, they’re more likely to see if you are perfect for each other.
If it looks like you are, guess what? Everyone else is now irrelevant.
They are 60°. You are 135°.
Apples and oranges.
That video that we create for you turns you into 135° and leaves everyone else at 60°.